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Proof of Work

Fifteen years.

Three variables.

Millions in revenue.

Real outcomes from our customers, including manufacturing and professional-services accounts. All leverage the same three components of any growth formula: Story, Strategy, and System.

More about us

Companies we've engaged with. 

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Proof, at a glance. 

A scientist doesn't trust a result until they can trace it back to a method that can be repeated, and neither should you. This page represents our clients success, with every number broken down in detail.  

45000000
$
career pipeline sourced
6600000
$

Aprios inbound website pipeline in 2025

30
+

implementation projects; 5/5 CSAT

6000000
$
personal closed revenue
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Inbound

(Story)

A stale plastics site became a technical library engineers actually trusted, and a single Friday-night search turned into a $3.4M deal.

Jump to Inbound
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Outbound

(Strategy)

Some deals you have to go out and find. See how outbound sourced $40M+ in pipeline and closed $3.6M with perfect client satisfaction.

Jump to Outbound
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RevOps

(System)

The variable that turns a good quarter into a trajectory: 97% faster quoting, automated onboarding, and a rebrand that stuck.

Jump to RevOps
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Inbound (Story)

From digital zero to engineering hero.

Diversified Plastics had a website. Aprios needed a story engineers would actually trust.

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The Problem

Aprios needed to connect with their customers. 

The stale Diversified Plastics site talked about itself and had no functional answers to real questions from engineer's.

 We reformed everything around one question: what does an engineer need to believe to make Aprios the obvious choice for their manufacturing partner?

The Strategy

Their website become a super helpful resource for engineers.  

We pursued every question in Medical Device Injection Molding and offered helpful answers to engineers seeking information.

We built a technical library that accumulated depth and became what search engines (and AI answer engines) recognize as authority. 

Initial Results

We hit publish on the new aprios.com and saw and initial lift.  

The initial launch saw a +37% bump in organic traffic, and a +46% increase in direct traffic; totaling about 600 sessions per month initially.

But that wasn't enough for us. 

Pipeline impact

More than 2 leads per month, at over $114k per deal.   

18 months later, the blog pulled in ~13,000 sessions, and organic traffic climbed to 1,192 sessions a month: (up 164%). 

Because our site's content spoke to a specific audience, we were automatically filtering for genuine project intent, and the traffic we earned converted better.

Three channels.

Three deals .

That foundation of quality site traffic kept paying out in big ways.

Use the slider to learn about three inbound leads, each worth over $1M in qualified pipeline value. 

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$3.4M Organic Search Lead

Friday evening, an engineer at a medical device manufacturer ran a Bing search that surfaced a page from Aprios's technical library — no ad, no prior contact, just an organic click after hours.

That one visit became a $3.4M pursuit (the largest inbound deal in Aprios's history).

 



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$1.2M RFQ via Direct Traffic

A Supply Chain Manager arrived at Aprios' website via direct traffic — no ad, no referral link, just someone typing the URL straight in.

That visit turned into a $1.2M RFQ that moved because we responded in under 13 minutes (not 13 hours).

 

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$1M Deal via Paid Search

A Product Designer needed to move his injection molding production and clicked a paid search ad from Aprios, then watched two product videos before engaging the chatbot to start the conversation.


That chatbot conversation converted into a $1M qualified opportunity (the largest paid-driven win Aprios has seen).

 
Nick didn't just bring us empty website traffic. He built a system where the right buyer finds our website and is encouraged to convert into a lead.

 

Les Middleton
VP of Sales and Marketing,  Aprios

Aprios Inbound Success Summary

164
%
Organic Traffic Increase
1000000
$

RFQ via paid search strategy

280
%

Increase in overall site traffic

1200000
$
RFQ via direct traffic
13000
+
Sessions from blog views
31117
+

Total traffic in 2025

6600000
$

Total inbound website pipeline

305
+
Pages of technical content
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outbound strategy

Outbound — Strategy

A summary of our success in generating pipeline through direct outreach and closing large, successful projects in enterprise CRM consulting. 

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The ask was never really about the CRM.

Demand Chain's clients rarely came in asking for exactly what they needed in a CRM solution. They came in with pain points: needing sales, marketing, and customer service to stop working around each other. Adoption failed because People/Process/Technology weren't aligned. 

This is also where our CRM philosophy first took shape — the idea that a CRM is where strategy should live, not die, and that most CRM failures are philosophical, not technical. The largest deal closed was a $1M+ CRM optimization program, sourced from cold email prospecting.

3600000
$
In closed revenue from CRM projects
15000000
$

Pipeline sourced from outreach

144000
$

Average deal size

12
x
Account growth increase

Dedication & Passion

"They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech."

Andy Moldenhauer
Andy Moldenhauer
VP of Client Engagement, Demand Chain

Creativity & Integrity

"They always worked with creativity, integrity, and were well liked by the broader team."

Andrew Neilson
Andrew Neilson
VP of Sales, Demand Chain

A Pleasure to Work With

"They are great communicators, reasonable, and a pleasure to work with"

Conor Armor
Conor Armor
Content Strategist

Connects with Clients

"Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside."

Andy Boettcher
Andy Boettcher
Chief Innovation Officer, DoubleTrack
Outbound Prospecting

$25M in enterprise pipeline.

Strategy gets you in the room.

Story is the why they stay.

Most outbound is landfill. "Just circling back." "Wanted to bump this up." An ask, dressed up as a check-in, sent to a hundred people who'll never open it (the sales equivalent of leaving a voicemail and calling it a relationship). Nobody breaks through by asking harder. They break through by being worth answering.

Done well, outbound and inbound aren't separate. The Story you tell in a cold outreach sequence is the same reputation working in your favor before someone finds you. 

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$3M via Direct Mail

It started with a short, hand-written letter and a small package of company SWAG, followed by an email — not a cold pitch, a slow build meant to earn a reply.

It worked: she agreed to a meeting where she opened up about several initiatives she'd been wanting a vendor for, and that conversation grew into $3M in generated opportunities.

 



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$10M RFQ from Email Sequence

An email sequence earned a reply: "that email was good, I'll give you 15 minutes — what's your cell, I'll call you now." On the call, the elevator pitch was blunt: two of his competitors down the street on Wall Street did $30M in business with us, and he'd want to know why.

That call turned into a $10M RFQ (earned in 15 minutes, not 15 meetings).

 

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$6M After months of Outreach

Months of persistent outreach to a VP at a large bank — a perfect fit, and neighbors in the same office building — finally led to a facility tour, where he told us: "thanks for being so persistent."

That visit turned into $6M, as he opened up about a sweeping tech upgrade initiative and handed us more stakeholders to meet.

 
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$8M from Video Sales Letter

A video sales letter got straight to the point, and the reply came just as direct: "That's pretty cool, and yes I do have a project for that, let's set up a meeting."

On the call, a new site opening came up — one that required experience working with the US Government, which we confirmed we had.
That capability match led to a signed MNDA and a bid on the project (worth $8M).

Other outbound wins.

conference

Sold-out event.

200+ tickets sold to a medical device conference through social and segmented email nurture, with sponsorship sales layered on top, earning $80K in total event revenue.

email series

$138k from one email.

A series of nurture emails reactivated a dormant Aprios contact, leading to a $138K quote. Buyers are activated by the right content at the right time.

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Revops (System)

RevOps — System

The variable that turns the other two from a good quarter into a trajectory.

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Complexity was the enemy. 

Making our customer's buying journey easier simplified the way we do business. Content, chat, quoting, onboarding, and the CRM underneath all of it were designed as one system that connected us to our customer, and our internal departments to each other. That's the flywheel logic the inbound methodology: Story, Strategy, and System aren't separate teams' jobs, they're stages that make buyers want to work with you.

Scattered efforts can produce a great quarter on their own, but systems keep the inertia so we don't need to re-invent the wheel every time. 

A 97% faster speed-to-quote (and a 300% increase in deal size).

The legacy custom quoting process was capable, but so slow it came with a hidden cost.

We streamlined and simplified the process to make it easier for the customer (and our internal team). 

  • Quote turnaround dropped from an average of 2.75 days to under an hour (97% faster). 
  • Average order value rose from around $250 to a $1,000+ minimum, roughly a 300% increase. 
  • We sped up Quote-to-Cash from 14 days to collecting payment before work started (the accounting team bought us lunch for that one. 

300% increase

 

A workflow that runs itself

An archaic system so bad that a customer called us to complain that he wanted to go to a competitor because our MNDA and New Customer paperwork were such a pain to fill out. 

The fix: a chatbot now handles a fully automated e-signature workflow (built in PandaDoc). Our internal team never had to  remind our customers to sign, avoiding tedious back-and-forth. Completed documents synced  and routed themselves internally, no hunting for the signed contract.

Send-and-initiation time dropped to minutes. Complaints were replaced with unprompted compliments about how polished it felt. 

chatbot e sig

 

The Rebrand that Didn't Stop at a New Logo

As Diversified Plastics became Aprios, we turned a special occasion into a rollout. From hosting a two-day, two-facility video and photo shoot that yielded 8 brand videos and 80+ short-form clips that told the story over the course of 6 months.

The rebrand extended to Aprios's Minneapolis lobby, updating and branding the space to engage visitors during their site visits. The space welcomed visitors with their own customized logos on a digital display, paired with photos from Aprios' 50-year history.

dpi aprios rebrand

 

Less time wasted (and happy customers)

97% Faster

Every small 3D printing job used to get its own custom quote. We rebuilt it as a platform model: anything that prints, one flat $1K minimum. Speed to quote dropped 97%, from 2.75 days to under an hour. 

300%

Increase in average order value of prototype jobs, starting at $250 and increaseing to $1,000+ because of a newly implemented minimum order amount, roughly a 300% increase after the change in selling model.

14 Days to 0

Accounting used to spend two weeks tracking down a single invoice, after the work was already committed. We moved payment up front, ahead of the order itself using HubSpot/Stripe integration to process.

Great to Work With

"Nick and his team were great to work with, I'd happily recommend anyone to work with them as well!"

Chris Nelson
Chris Nelson
Founder, InCampaign Agency

Knowledge, Vision

"They have a good balance of technical knowledge and vision, along with project management."

Stephen Tran
Stephen Tran
Developer

A Pleasure to Work With


"They are great communicators, reasonable, and a pleasure to work with"

Conor Armor
Conor Armor
Content Strategist

Flexible & Kind

"Great to work with! Very flexible and genuinely kind people."

Will Locke
William Locke
Website Developer

Invaluable

"Nick and his team have been invaluable and a pleasure to work with. Communication and professionalism were top-notch."

Josh Christofferson
Josh Christofferson
HubSpot Consultant

Dedication & Passion

"They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech."

Andy Moldenhauer
Andy Moldenhauer
VP of Client Engagement, Demand Chain

Creativity & Integrity

"They always worked with creativity, integrity, and were well liked by the broader team."

Andrew Neilson
Andrew Neilson
VP of Sales, Demand Chain

Connects with Clients

"Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside."

Andy Boettcher
Andy Boettcher
Chief Innovation Officer, DoubleTrack

Top Notch Results

"Nick is one of those rare professionals that just deeply understands the task without explaining."

Jules Fox
Jules Fox
CEO, V Cycle
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