--- title: GTM Assessment | Score Your Revenue Engine in Six Minutes description: Score your revenue engine across five dimensions in six minutes — a GTM diagnostic from Narrative Brand Labs that hands you back a scored roadmap. --- [Skip to content](https://narrative-brand.com/gtm-assessment#main-content) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://www.narrative-brand.com?hsLang=en) - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) Open main navigation Close main navigation - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) - [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Get my revenue formula](https://narrative-brand.com/gtm-assessment) THE GTM Assessment # Score your revenue engine in six minutes. You know something is off. Turn your hunch into a number. These 25 critical questions span your most important revenue-driving dimensions to find and fix your revenue gaps.  Yours to keep forever.  [Start the GTM Assessment](https://narrative-brand.com/gtm-assessment#hs_cos_wrapper_widget_1787154653088) Next Steps ## Six minutes. Three steps. One number. Find out where your revenue engine needs a tune up.  ###### Step 1: ##### Score Your business Complimentary 6-minute diagnostic that gives you critical insights on your sales and marketing effectiveness. I study the outside of your business. You answer honest questions about how the inside runs. ###### Step 2: ##### Receive Your Roadmap Within 24 hours: you'll receive a scored assessment across five dimensions, with  real implications, and a customized ROI model built on your actual numbers. ###### Step 3: ##### Decide What's Next The roadmap is your formula for success. Hop on a call to make plans to implement it.   No sales pressure. No obligation. ### Go-to-Market Assessment ## The five dimensions of growth. ![pie chart](https://narrative-brand.com/hs-fs/hubfs/pie%20chart.png?width=1600&height=1200&name=pie%20chart.png "pie chart") ## Your score explained across ## The Reliable Revenue Spectrum ##### Stage 1: ![GTM stage\_inert](https://narrative-brand.com/hs-fs/hubfs/GTM%20stage_inert.png?width=73&height=73&name=GTM%20stage_inert.png) #### Inert **Score: \< 2.0** Revenue depends on relationships and luck. No system, no visibility. Every quarter starts from zero. No way to sell your business. Inbound lead flow is more like a trickle. ##### Stage 2: ![GTM stage\_volatile](https://narrative-brand.com/hs-fs/hubfs/GTM%20stage_volatile.png?width=73&height=73&name=GTM%20stage_volatile.png) #### Volatile **Score: 2.0 - 2.9** The pieces exist but do not connect. Activity without architecture. Pipeline is chaotic and unpredictable, sales are lucky. ##### Stage 3:![GTM stage\_reactive](https://narrative-brand.com/hs-fs/hubfs/GTM%20stage_reactive.png?width=73&height=73&name=GTM%20stage_reactive.png) #### Reactive **Score: 3.0 - 3.9** Solid foundation, incomplete system. Things work in isolation. Attribution is spotty. Growth is linear, but not consistent. You're ready to implement a growth system. ##### Stage 4: ![GTM stage\_catalyzed](https://narrative-brand.com/hs-fs/hubfs/GTM%20stage_catalyzed.png?width=73&height=73&name=GTM%20stage_catalyzed.png) #### Catalyzed **Score: 4.0 - 4.4** A deliberate commercial operation. Data-driven, aligned teams. Still disruptable. Missing the key to exponential growth that separates good from dominant. ##### Stage 5: ![GTM stage\_atomic](https://narrative-brand.com/hs-fs/hubfs/GTM%20stage_atomic.png?width=73&height=73&name=GTM%20stage_atomic.png) #### Atomic **Score: 4.5+** Revenue system on autopilot and humming along. Buyers find the brand before they are in market. Growth feeds itself. Taking on new, exciting revenue opportunities. what colleagues say ## What people who've worked alongside us say about our work. > #### Dedication & Passion > > "They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech." > > > > ![Andy Moldenhauer](https://narrative-brand.com/hubfs/moldy.jpeg) > > Andy Moldenhauer > > VP of Client Engagement, Demand Chain > #### Connects with Clients > > "Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside." > > > > ![Andy Boettcher](https://narrative-brand.com/hubfs/Andy%20Boettcher.jpeg) > > Andy Boettcher > > Chief Innovation Officer, DoubleTrack > #### Creativity & Integrity > > "They always worked with creativity, integrity, and were well liked by the broader team." > > > > ![Andrew Neilson](https://narrative-brand.com/hubfs/big%20dog.jpeg) > > Andrew Neilson > > VP of Sales, Demand Chain > #### A Pleasure to Work With > > "They are great communicators, reasonable, and a pleasure to work with" > > > > ![Conor Armor](https://narrative-brand.com/hubfs/Conor%20Armor.jpeg) > > Conor Armor > > Content Strategist > #### Flexible & Kind > > "Great to work with! Very flexible and genuinely kind people." > > > > ![Will Locke](https://narrative-brand.com/hubfs/Will%20Locke.jpeg) > > William Locke > > Website Developer > #### Great to Work With > > "Nick and his team were great to work with, I'd happily recommend anyone to work with them as well!" > > > > ![Chris Nelson](https://narrative-brand.com/hubfs/Chris%20Nelson.jpeg) > > Chris Nelson > > Founder, InCampaign Agency > #### Invaluable > > "Nick and his team have been invaluable and a pleasure to work with. Communication and professionalism were top-notch. Looking forward to projects in the future." > > > > ![Josh Christofferson](https://narrative-brand.com/hubfs/Josh.jpeg) > > Josh Christofferson > > HubSpot Consultant > #### Knowledge, Vision, Project Management > > "It has been a complete pleasure working with Nick and his team. He has a good balance of technical knowledge and vision, along with project management. I definitely would recommend anybody working with them!" > > > > ![Stephen Tran](https://narrative-brand.com/hubfs/Stephen%20Tran.jpeg) > > Stephen Tran > > Developer > #### Top Notch Results > > "Nick is one of those rare professionals that just deeply understands the task without explaining. He's hyper-intelligent but also able to collaborate and truly listen to suggestions so that projects end up with top-notch results." > > > > ![Jules Fox](https://narrative-brand.com/hubfs/Jules%20Fox.jpeg) > > Jules Fox > > CEO, V Cycle FAQ Module ## Frequently Asked Questions What do you do with my answers? We never sell your information, but we do retain your score and use it to send you educational emails on best practices to support your growth.  Is this a sales funnel? Yes, but it's also more than that. The assessment is how I decide whether I can help you in your growth journey. We'll also know whether we can work together well.  Worst case, you get a clear-eyed view of your own business at no cost. Best case, you find and identify what's holding you back from 10x-ing your growth.  What if I don't know how to respond to one of the questions? Score it zero and note it. Missing numbers are findings. Not knowing your lead-to-opportunity rate is itself diagnostic. How is this different from a generic marketing quiz? Most of those score you against best practices in the abstract. This one is built on the five-variables of your revenue equation that determines whether a deal closes. Every response contributes to a holistic picture into where you are in your revenue journey, rather than selling you on a feature you don't need. [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://narrative-brand.com/?hsLang=en) Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers.  [linkedin-in icon](https://www.linkedin.com/company/narrative-brand-labs) [Subscribe to Our YouTube Channel](https://www.youtube.com/@Narrative-Brand) **Company** [**About**](https://narrative-brand.com/about?hsLang=en) [**Services**](https://narrative-brand.com/services?hsLang=en) [**Success Stories**](https://narrative-brand.com/success-metrics-wins?hsLang=en)   **Resources** [Go-to-Market Assessment](https://narrative-brand.com/gtm-assessment) [**Blog**](https://narrative-brand.com/narrative-brand-labs-blog?hsLang=en)   Copyright © 2026, Narrative Brand Labs