--- title: Transform Your Go-To-Market Strategy | Drive Revenue Growth | GTM Team description: Transform your go-to-market strategy with our proven methods that boost leads and revenue while ensuring accountability at every stage. Join us to build something great. --- [Skip to content](https://narrative-brand.com/about#main-content) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://www.narrative-brand.com?hsLang=en) - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) Open main navigation Close main navigation - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) - [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Get my revenue formula](https://narrative-brand.com/gtm-assessment?hsLang=en) About # Your revenue: the only number we care about. Measure, improve, and rebuild until hitting revenue goals stop being hard. We fill your pipeline with leads, help you convert them, and build the system that closes more of them for less money, every cycle, backed by fifteen years of hands-on go-to-market work. [Get my revenue formula](https://narrative-brand.com/gtm-assessment?hsLang=en) ## **Partner with excellence** Hi, I'm Nick! I spent fifteen years inside go-to-market: RevOps, sales, and marketing in various industries. I'm a CRM consultant with 22 HubSpot certifications and Salesforce admin experience, meaning I can build the system as well as determine what needs to go in it. Most fractional hires are strong at one or the other. I still geek out over content strategy sequence copy, and CRM architecture, rather than oversee it from a distance. Because I'm both passionate about the details and it's one way of making sure the work is done right. [Get in touch](https://narrative-brand.com/contact-us?hsLang=en) ![Nick Erickson Headshot](https://narrative-brand.com/hs-fs/hubfs/Nick%20Erickson%20Headshot.png?width=950&height=1267&name=Nick%20Erickson%20Headshot.png "Nick Erickson Headshot") ## The proof is in the profit. 164 % lift in organic search traffic for Aprios.  6675000 $ Aprios inbound website pipeline in 2025. 1000000 $ closed revenue from a cold email for Demand Chain.  97 % reduced speed-to-quote. ## Our values #### (and what they mean for you) ![1](https://narrative-brand.com/hs-fs/hubfs/1.png?width=80&height=80&name=1.png "1") ### Service The work is judged by what it does to your revenue, not by what it demonstrates about the vendor. ![2](https://narrative-brand.com/hs-fs/hubfs/2.png?width=80&height=80&name=2.png "2") ### Empathy How do your customers fall in love (and stay in love) with your brand? By understanding their needs.  ![3](https://narrative-brand.com/hs-fs/hubfs/3.png?width=80&height=80&name=3.png "3") ### Honesty We move beyond the vanity metrics to the real numbers, real limits, real timelines that add up to real revenue.  ![4](https://narrative-brand.com/hs-fs/hubfs/4.png?width=80&height=80&name=4.png "4") ### Attentiveness Every engagement starts with thoughtful assessment about what is going to move the needle for your business. ## **You already tried getting help.** The most common (and expensive) mistakes we see aren't people problems; they are alignment problems. You throw time, resources, and money at campaigns and initiatives, but...  - The agency delivered a beautiful deck and a quarterly report that never once said the word pipeline. - The marketing director you hired was excellent at one thing and underwater on the other nine. - The CRM you are paying for is open in a tab somewhere, with important fields that nobody fills in. Hiring the wrong person for the right job (or the right person for the wrong job) costs you double.  ## Your choice... ![blue pill](https://narrative-brand.com/hs-fs/hubfs/blue%20pill.jpg?width=1080&height=1080&name=blue%20pill.jpg) ### if nothing changes You lose a year, your competitors gain traction. January starts with something off, but no answer as to why. That gets expensive. A pipeline that depends on your contacts is not a transferable asset. Without leads on demand, you have a job, not a company. ![red pill](https://narrative-brand.com/hs-fs/hubfs/red%20pill.jpg?width=1080&height=1080&name=red%20pill.jpg) ### but if it does... You answer the growth question in one sentence and show the report behind it. The business stops depending on which relationships you personally maintain. Your company generates leads on demand. The growth equation ![growth equation-1](https://narrative-brand.com/hs-fs/hubfs/growth%20equation-1.jpg?width=1920&height=800&name=growth%20equation-1.jpg "growth equation-1") ## Get your winning digital strategy. We are creating the 2026 playbook for getting more ROI out of your GTM. The first 100 subscribers get a free copy of the book.  Join the waitlist ![First person perspective hand typewriting with flying documents around](https://narrative-brand.com/hubfs/First%20person%20perspective%20hand%20typewriting%20with%20flying%20documents%20around.jpeg) ## Start my revenue formula You're only 6 minutes away from a better understanding of your go-to-market efforts (and some low-hanging fruit areas of improvement).  [Start now](https://narrative-brand.com/gtm-assessment?hsLang=en) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://narrative-brand.com/?hsLang=en) Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers.  [linkedin-in icon](https://www.linkedin.com/company/narrative-brand-labs) [Subscribe to Our YouTube Channel](https://www.youtube.com/@Narrative-Brand) **Company** [**About**](https://narrative-brand.com/about) [**Services**](https://narrative-brand.com/services?hsLang=en) [**Success Stories**](https://narrative-brand.com/success-metrics-wins?hsLang=en)   **Resources** [Go-to-Market Assessment](https://narrative-brand.com/gtm-assessment?hsLang=en) [**Blog**](https://narrative-brand.com/narrative-brand-labs-blog?hsLang=en)   Copyright © 2026, Narrative Brand Labs