--- title: Narrative Brand Lab Notes --- [Skip to content](https://narrative-brand.com/resources/blogs#main-content) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://www.narrative-brand.com) - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) Open main navigation Close main navigation - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) - [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Home](https://narrative-brand.com/)/Lab Notes The Narrative Brand Labs blog # Lab Notes Field-tested thinking on go-to-market, revenue operations, topical authority and AI search — written for the teams who have to make it work on Monday. [![](https://narrative-brand.com/hubfs/Quotain-blog-2.png) Featured](https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain) Latest article [News](https://narrative-brand.com/resources/blogs/tag/news) ## [Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth](https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain) Nick Erickson, founder of Narrative Brand Labs, recently appeared on The Play, a podcast hosted by Alex Talamonti, co-founder and CEO of Quotain. The podcast features conversations with ... By NBL News · 11 Nov 2026 · 1 min read [Read the article →](https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain) [All](https://narrative-brand.com/resources/blogs) [News](https://narrative-brand.com/resources/blogs/tag/news) [Podcast Features](https://narrative-brand.com/resources/blogs/tag/podcast-features) Search articles Search [![](https://narrative-brand.com/hubfs/Quotain-blog-1.png) 5 min read](https://narrative-brand.com/resources/blogs/why-b2b-revenue-growth-takes-more-than-a-good-sales-strategy) [Podcast Features](https://narrative-brand.com/resources/blogs/tag/podcast-features) ### [Why B2B Revenue Growth Takes More Than a Good Sales Strategy](https://narrative-brand.com/resources/blogs/why-b2b-revenue-growth-takes-more-than-a-good-sales-strategy) I started selling lawn mowers at Sears when I was 17. That job taught me something about sales I’ve carried through my career: people make buying ... 11 Nov 2026Nick Erickson [Read article →](https://narrative-brand.com/resources/blogs/why-b2b-revenue-growth-takes-more-than-a-good-sales-strategy) [![](https://narrative-brand.com/hubfs/image%20(1).png) 6 min read](https://narrative-brand.com/resources/blogs/how-to-build-a-topic-cluster-for-a-manufacturing-website) ### [How to Build a Topic Cluster for a Manufacturing Website](https://narrative-brand.com/resources/blogs/how-to-build-a-topic-cluster-for-a-manufacturing-website) What a topic cluster actually is A topic cluster is a deliberate hierarchy of pages. One page — the pillar — covers a subject broadly. Around it sit ... 6 Oct 2026Nick Erickson [Read article →](https://narrative-brand.com/resources/blogs/how-to-build-a-topic-cluster-for-a-manufacturing-website) Lab Notes, weekly ## One field-tested idea, every Tuesday. No roundups, no filler. A single play from the lab, with the numbers behind it. Next steps ## Find your growth formula. Twenty-five questions, six minutes, and a scored roadmap in your inbox within a day. No commitment. [Score your revenue engine](https://narrative-brand.com/gtm-assessment) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://narrative-brand.com/) Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers.  [linkedin-in icon](https://www.linkedin.com/company/narrative-brand-labs) [Subscribe to Our YouTube Channel](https://www.youtube.com/@Narrative-Brand) **Company** [**About**](https://narrative-brand.com/about) [**Services**](https://narrative-brand.com/services) [**Success Stories**](https://narrative-brand.com/success-metrics-wins)   **Resources** [Go-to-Market Assessment](https://narrative-brand.com/gtm-assessment) [**Blog**](https://narrative-brand.com/narrative-brand-labs-blog)   Copyright © 2026, Narrative Brand Labs