A scientist doesn't apply the same solution to every problem. They test, measure, and combine the right ingredients for the specific conditions in front of them, then run it again until it's reliably repeatable.
That's the model behind Narrative Brand Labs: find what needs improvement, then build the specific combination of tactics that your business needs to grow, rather than a template applied regardless of fit.
Most growth advice is a fixed package built for someone else's business.
Two companies can have the exact same revenue problem and need completely different fixes.
The right formula isn't a product on a shelf, it's built from only what you need, and nothing you don't.
Let's find your growth formula
There are 3 variables to our growth equation.
As your growth scientists, we will do discovery to find out what the best strategy to fuel your growth, pulling from a long list of ingredients (sales and marketing tactics) to create your special formulation. That means everything is custom to your needs, not a pre-packaged solution that might not help you and your business.
(Story + Strategy) x System = Revenue
(Inbound + Outbound) x RevOps = Revenue
Inbound
(Story)
Earns attention before the ask. Editorial content and search authority that compound, so buyers already know you before they're in market.
Editorial Content Strategy
SEO & Topical AuthorityAEO
Thought LeadershipEarned Media
Podcast
Outbound
(Strategy)
Makes the case directly, in whatever channel the buyer is already in. Outbound, nurture, paid, and social — brand-to-brand, not just business-to-business.
Rhetorical Creative Process
Outbound MarketingEmail Nurture
Paid Ad StrategySocial Strategy
Content Repurposing
RevOps
(System)
Makes the first two repeatable without new heroics each cycle. An object in motion stays in motion — this is where the flywheel stops needing a push.
CRM AdoptionSales Process Discipline
Speed to Quote
Prospecting Infrastructure
Sales EnablementForce & Friction Audit
What Colleagues Say
What people who've worked alongside us say about our work.
Dedication & Passion
"They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech."
Andy Moldenhauer
VP of Client Engagement, Demand Chain
Connects with Clients
"Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside."
Andy Boettcher
Chief Innovation Officer, DoubleTrack
Top Notch Results
"Nick deeply understands the task without explaining, collaborates well, and truly listens—delivering projects with top-notch results every time."
Jules Fox
CEO, V Cycle
A Pleasure to Work With
"They are great communicators, reasonable, and a pleasure to work with"
Conor Armor
Content Strategist
Flexible & Kind
"Great to work with! Very flexible and genuinely kind people."
William Locke
Website Developer
Creativity & Integrity
"They always worked with creativity, integrity, and were well liked by the broader team."
Andrew Neilson
VP of Sales, Demand Chain
Great to Work With
"Nick and his team were great to work with, I'd happily recommend anyone to work with them as well!"
Chris Nelson
Founder, InCampaign Agency
Invaluable & Professional
"Nick and his team have been invaluable and a pleasure to work with, with top-notch communication and professionalism."
Josh Christofferson
HubSpot Consultant
Knowledge, Vision, Project Management
"Nick has clear communication, reasonable expectations, and a strong balance of technical knowledge, vision, and project management."
Stephen Tran
Developer
Proof of Work
Real, verified outcomes.
Numbers from real engagements. Each one is a sales and marketing story worth telling.
Topic-cluster content strategy and search authority drove 164% organic traffic growth, and the single largest deal in company history, a $3.4M pursuit that started with a customer's Bing Search on a Friday evening.
$1M
Outbound
A cold email sequence opened the door to a CRM optimization program at Demand Chain that closed for $1M. No inbound traffic, no paid spend: a direct, targeted outreach campaign that turned a stranger into a signed contract.
97%
RevOps
The old quoting process was capable, but slow, and it was quietly costing Aprios deals. We cut turnaround from 2.75 days to under an hour, a 97% drop, and average order value climbed from about $250 to a $1,000 minimum: a 300% increase.
How We Work Together
Human architect. A team of specialists.
You get fractional CMO strategy and a coordinated specialist team to execute, under one rate and one point of accountability. Senior leadership at a fraction of the cost of a full-time hire.
Every engagement starts with a 6-minute diagnostic that gives you critical insights on your sales & marketing effectiveness.
Step 2:
Receive Your Roadmap
Within 24 hours: a scored assessment across five dimensions, real implications, and a personalized ROI model.
Step 3:
Decide What's Next
The roadmap is your formula for success, hop on a call to make plans to implement it.
No sales pressure. No obligation.
How we think
Strategy that lasts is built on a point of view. Here's a preview of what informs mine.
Inbound Methodology
Funnels end. Flywheels compound. Circular, self-reinforcing, and it never stops turning.
CRM Philosophy
CRM is where the strategy should live. Not die. Most CRM failures aren't technical.
Editorial Content
Industries are developing stories. Own the byline. 95% of your buyers aren't in the market yet.
Rhetorical Foundation
Marketers have always been rhetoricians. Ethos, pathos, logos, kairos, and mythos, working together.
Buyer-Centric Design
The way you market and sell should be based entirely on how your buyers evaluate and decide.
Common Questions
Before you reach out
Who do you work with?
Mid-market B2B teams that need sales, marketing, and operations to compound instead of compete. We've done this in manufacturing, SaaS, consulting, and e-commerce.
Is this a full-time hire?
No. This is fractional senior leadership. One rate, one invoice, no payroll tax or benefits burden, adjustable on 30 days' notice.
What is the GTM Analysis?
A free Go-to-Market (GTM) diagnostic followed by a scored roadmap across five dimensions: digital presence, content, CRM, demand generation, and alignment. Worst case, you get a clear-eyed view of your own business at no cost.
HubSpot or Salesforce?
Both. 22 HubSpot certifications across all hubs, plus Salesforce admin and development, and an engineering background for the automation and reporting underneath.
