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Proof of Work

Fifteen years.

Three variables.

Millions in revenue.

Real outcomes from our customers, including manufacturing and professional-services accounts. All leverage the same three components of any growth formula: Story, Strategy, and System.

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Proof, at a glance. 

A scientist doesn't trust a result until they can trace it back to a method that can be repeated, and neither should you. This page represents our clients success, with every number broken down in detail.  

45000000
$
career pipeline sourced
6600000
$

Aprios inbound website pipeline in 2025

30
+

implementation projects; 5/5 CSAT

6000000
$
personal closed revenue
Jump to Inbound
Jump to Outbound
Jump to RevOps
Inbound (Story)

From digital zero to engineering hero.

Something Powerful text text tex 

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The Problem
 
  

Aprios needed to connect with their customers.

The Problem
 

The stale Diversified Plastics site talked about itself and had no functional answers to real questions from engineer's.

 We reformed everything around one question: what does an engineer need to believe to make Aprios the obvious choice for their manufacturing partner?

 
The Strategy
 
  

Their website become a super helpful resource for engineers. 

The Strategy
 

We pursued every question in Medical Device Injection Molding and offered helpful answers to engineers seeking information.

We built a technical library that accumulated depth and became what search engines (and AI answer engines) recognize as authority. 

 
Initial Results
 
  

We hit publish on the new aprios.com and saw an initial lift.

Initial Launch Results
 

The initial launch saw a +37% bump in organic traffic, and a +46% increase in direct traffic; totaling about 600 sessions per month initially.

But that wasn't enough for us. 

 

 
Pipeline Impact
 
  

More than 2 leads per month, at over $114k per deal.

Pipeline Impact
 

18 months later, the blog pulled in ~13,000 sessions, and organic traffic climbed to 1,192 sessions a month: (up 164%). 

Because our site's content spoke to a specific audience, we were automatically filtering for genuine project intent, and the traffic we earned converted better.

Three channels.

Three deals.

That foundation of quality site traffic kept paying out in big ways.

Use the slider to learn about three inbound leads, each worth over $1M in qualified pipeline value. 

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$3.4M Organic Search Lead

On a Friday evening, an engineer at ZMI, a medical device manufacturer, ran a Bing search. It surfaced a page from Aprios's technical library. That one visitor became a $3.4M pursuit — the largest inbound deal in Aprios's history.
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$1.2M RFQ via Direct Traffic

A second account, Direct Supply, arrived through direct traffic — no ad, no referral link, just someone typing the URL straight in.
 
That visit turned into a $1.2M RFQ that moved because we responded in under 13 minutes (not 13 hours).
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$1.1M Deal via Paid Search

A third arrived through paid search: a buyer who watched two product videos, then engaged with the chatbot, and converted into a $1M qualified opportunity — the largest paid-driven win Aprios has seen.
 

The numbers

Channel Result
Site relaunch (initial jump) +37% organic, +46% direct; about 600 sessions per month
Organic (2025, sustained) +164% (451 → 1,192 sessions/mo); $3.4M single deal
Direct $1.2M RFQ via Form submission, after watching brand video content, 13-min response
Paid search $1M qualified opportunity
Overall traffic in sessions per month From 600 at initial launch to an average of 2,333 sessions per month in 2025
Outbound (Strategy)

Outbound — Strategy

Story gets Aprios found by people already looking. But not every deal starts that way:  some accounts have to be created before the buying cycle starts.

$3.6M Closed. 25 Complex Deals. Perfect Client Satisfaction on Every One.

Client
Demand Chain
Industry
Professional Services — Salesforce & CRM consulting
Headline metric
$3.6M closed, 25 deals, 5/5 CSAT
SaaS product mockup

The ask was never really about the CRM.

Demand Chain's clients rarely came in asking for exactly what they needed in a CRM solution. They came in with pain points: needing sales, marketing, and customer service to stop working around each other.

The initial ask that these deals were created from were never technical in nature. Time and time again, we found that CRM rollouts failed when the departments it's meant to unify can't agree on how to use it. 

This is also where our CRM philosophy first took shape — the idea that a CRM is where strategy should live, not die, and that most CRM failures are philosophical, not technical. That thinking, laid out in full →

The largest deal closed was a $1M+ CRM optimization program, sourced from cold email prospecting. More on how that kind of nurture sequence gets built →

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Dedication & Passion

"They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech."

Andy Moldenhauer
Andy Moldenhauer
VP of Client Engagement, Demand Chain

Connects with Clients

"Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside."

Andy Boettcher
Andy Boettcher
Chief Innovation Officer, DoubleTrack

Creativity & Integrity

"They always worked with creativity, integrity, and were well liked by the broader team."

Andrew Neilson
Andrew Neilson
VP of Sales, Demand Chain

A Pleasure to Work With

"They are great communicators, reasonable, and a pleasure to work with"

Conor Armor
Conor Armor
Content Strategist

Flexible & Kind

"Great to work with! Very flexible and genuinely kind people."

Will Locke
William Locke
Website Developer
Outbound Prospecting

$25M in pipeline, for Fortune 500 brands. 

Fortune 500 IT professionals don't have time to pick up the phone, let alone deal with frustrated salespeople. This story highlights a unique approach that actually books the meeting.  

Prospecting that cuts through the noise

Client

Comm-Works

Industry

Professional Services — enterprise prospecting

Metric

$25M+ pipeline sourced, $2.76M closed

 
SaaS product mockup
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Sold-out event.

200+ tickets sold to a medical device conference through social and segmented email nurture, with sponsorship sales layered on top, earning $80K in total event revenue.

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$138k from one email.

A series of nurture emails reactivated a dormant Aprios contact, leading to a $138K quote. Buyers are activated by the right content at the right time.

RevOps (System)

RevOps — System

The variable that turns the other two from a good quarter into a trajectory.

A 97% faster speed-to-quote (and a 300% increase in deal size). 

The legacy custom quoting process was capable, but so slow it came with a hidden cost.

We streamlined and simplified the process to make it easier for the customer (and our internal team). 

  • Quote turnaround dropped from an average of 2.75 days to under an hour (97% faster). 

  • Average order value rose from around $250 to a $1,000+ minimum, roughly a 300% increase. 

  • We sped up Quote-to-Cash from 14 days to collecting payment before work started (the accounting team bought us lunch for that one 

A workflow that runs itself

An archaic system so bad that a customer called us to complain that he wanted to go to a competitor because our MNDA and New Customer paperwork were such a pain to fill out. 

The fix: a chatbot now handles a fully automated e-signature workflow (built in PandaDoc). Our internal team never had to  remind our customers to sign, avoiding tedious back-and-forth. Completed documents synced  and routed themselves internally, no hunting for the signed contract.

Send-and-initiation time dropped to minutes. Complaints were replaced with unprompted compliments about how polished it felt. 

The Rebrand that Didn't Stop at a New Logo

As Diversified Plastics became Aprios, we turned a special occasion into a rollout. From hosting a two-day, two-facility video and photo shoot that yielded 8 brand videos and 80+ short-form clips that told the story over the course of 6 months.

The rebrand extended to Aprios's Minneapolis lobby, updating and branding the space to engage visitors during their site visits. The space welcomed visitors with their own customized logos on a digital display, paired with photos from Aprios' 50-year history.

Complexity was the enemy. 

Making our customer's buying journey easier simplified the way we do business. Content, chat, quoting, onboarding, and the CRM underneath all of it were designed as one system that connected us to our customer, and our internal departments to each other. That's the flywheel logic the inbound methodology: Story, Strategy, and System aren't separate teams' jobs, they're stages that make buyers want to work with you.

Scattered efforts can produce a great quarter on their own, but systems keep the inertia so we don't need to re-invent the wheel every time. 

RevOps Success Metrics Snapshot

Metric Result
Quote turnaround 2.75 days → under 1 hour (97% faster)
Average order value ~$250 → $1,000+ minimum (~300%)
CRM migration 7,000 contacts, 20 users, 50 deals — 1 month
MNDA turnaround (assuming no redlines) 2+ days → under 5 minutes

Nick didn't just bring us empty website traffic. He built a system where the right buyer finds our website and is encouraged to convert into a lead.

Les Middleton
VP of Sales and Marketing,  Aprios

Dedication & Passion

"They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech."

Andy Moldenhauer
Andy Moldenhauer
VP of Client Engagement, Demand Chain

Connects with Clients

"Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside."

Andy Boettcher
Andy Boettcher
Chief Innovation Officer, DoubleTrack

Creativity & Integrity

"They always worked with creativity, integrity, and were well liked by the broader team."

Andrew Neilson
Andrew Neilson
VP of Sales, Demand Chain

A Pleasure to Work With

"They are great communicators, reasonable, and a pleasure to work with"

Conor Armor
Conor Armor
Content Strategist

Flexible & Kind

"Great to work with! Very flexible and genuinely kind people."

Will Locke
William Locke
Website Developer

Great to Work With

"Nick and his team were great to work with, I'd happily recommend anyone to work with them as well!"

Chris Nelson
Chris Nelson
Founder, InCampaign Agency

Invaluable

"Nick and his team have been invaluable and a pleasure to work with. Communication and professionalism were top-notch. Looking forward to projects in the future."

Josh Christofferson
Josh Christofferson
HubSpot Consultant

Knowledge, Vision, Project Management

"It has been a complete pleasure working with Nick and his team. He has clear communication and reasonable expectations. He has a good balance of technical knowledge and vision, along with project management. I definitely would recommend anybody working with them!"

Stephen Tran
Stephen Tran
Developer

Top Notch Results

"Nick is one of those rare professionals that just deeply understands the task without explaining. He's hyper-intelligent but also able to collaborate and truly listen to suggestions so that projects end up with top-notch results. One of those A-listers that every company wants to work with but can't seem to find in the wild."

Jules Fox
Jules Fox
CEO, V Cycle
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