--- title: Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth description: Nick Erickson, founder of Narrative Brand Labs, recently appeared on The Play, a podcast hosted by Alex Talamonti, co-founder and CEO of Quotain. image: https://narrative-brand.com/hubfs/Quotain-blog-2.png --- [Skip to content](https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain#main-content) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://www.narrative-brand.com) - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) Open main navigation Close main navigation - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) - [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Get my revenue formula](https://narrative-brand.com/gtm-assessment) [Home](https://narrative-brand.com/)/[Lab Notes](https://narrative-brand.com/resources/blogs)/ [News](https://narrative-brand.com/resources/blogs/tag/news) # Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth Nick Erickson, founder of Narrative Brand Labs, recently appeared on The Play, a podcast hosted by Alex Talamonti, co-founder and CEO of Quotain. NBBy **NBL News** Published 11 November 2026 1 min read ![](https://narrative-brand.com/hubfs/Quotain-blog-2.png) News On this page *NEWS* ![Quotain-blog-2](https://narrative-brand.com/hs-fs/hubfs/Quotain-blog-2.png?width=410&height=410&name=Quotain-blog-2.png)Nick Erickson, founder of Narrative Brand Labs, recently appeared on The Play, a podcast hosted by [Alex Talamonti](https://www.linkedin.com/in/alexander-talamonti/), co-founder and CEO of[Quotain](https://www.quotain.com/). The podcast features conversations with sales leaders about growing teams, improving sales performance, and the future of selling. In the episode, Nick discusses his approach to B2B revenue growth and the framework behind his upcoming book, Revenue by Design. He breaks down his revenue equation, (Story + Strategy) × System = Revenue, and explains how storytelling, sales strategy, and operational systems work together to help businesses grow. Nick and Alex also discuss the role of buying committees in B2B sales, how AI is changing the way buyers find information, and why cold calling may be making a comeback. They also explore the importance of tracking sales performance and keeping accurate pipeline data. The conversation offers a look at Nick's approach to building more consistent, measurable revenue growth. [Listen to the full episode of The Play by Quotain.](https://www.quotain.com/podcast/can-revenue-growth-be-explained-by-a-single-equation) [News](https://narrative-brand.com/resources/blogs/tag/news) Share [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fnarrative-brand.com%2Fresources%2Fblogs%2Fnick-erickson-podcast-quotain) [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fnarrative-brand.com%2Fresources%2Fblogs%2Fnick-erickson-podcast-quotain) [Email](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ENick+Erickson+Joins+The+Play+by+Quotain+to+Discuss+B2B+Revenue+Growth%3C%2Fspan%3E&body=https%3A%2F%2Fnarrative-brand.com%2Fresources%2Fblogs%2Fnick-erickson-podcast-quotain) Copy link [← Previous**Why B2B Revenue Growth Takes More Than a Good Sales Strategy**](https://narrative-brand.com/resources/blogs/resources/blogs/why-b2b-revenue-growth-takes-more-than-a-good-sales-strategy) ### Score your revenue engine A 6-minute diagnostic. Scored roadmap across five dimensions within 24 hours. [Start the assessment](https://narrative-brand.com/gtm-assessment) NB NBL News ### The elements Thirty-five go-to-market tactics, explained one by one. [See the elements →](https://narrative-brand.com/services) ## Related & recent articles [View all Lab Notes →](https://narrative-brand.com/resources/blogs) Next steps ## Find your growth formula. Twenty-five questions, six minutes, and a scored roadmap in your inbox within a day. No commitment. [Score your revenue engine](https://narrative-brand.com/gtm-assessment) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://narrative-brand.com/) Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers.  [linkedin-in icon](https://www.linkedin.com/company/narrative-brand-labs) [Subscribe to Our YouTube Channel](https://www.youtube.com/@Narrative-Brand) **Company** [**About**](https://narrative-brand.com/about) [**Services**](https://narrative-brand.com/services) [**Success Stories**](https://narrative-brand.com/success-metrics-wins)   **Resources** [Go-to-Market Assessment](https://narrative-brand.com/gtm-assessment) [**Blog**](https://narrative-brand.com/narrative-brand-labs-blog)   Copyright © 2026, Narrative Brand Labs ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "articleSection" : "News", "author" : { "@type" : "Person", "name" : "NBL News" }, "dateModified" : "2026-11-11T11:20:48Z", "datePublished" : "2026-11-11T11:19:51Z", "description" : "Nick Erickson, founder of Narrative Brand Labs, recently appeared on The Play, a podcast hosted by Alex Talamonti, co-founder and CEO of Quotain.", "headline" : "Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth", "image" : "https://245642980.fs1.hubspotusercontent-na2.net/hubfs/245642980/Quotain-blog-2.png", "mainEntityOfPage" : "https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain", "publisher" : { "@type" : "Organization", "name" : "Narrative Brand Labs", "url" : "https://narrative-brand.com" }, "speakable" : { "@type" : "SpeakableSpecification", "cssSelector" : [ ".js-answer-block", ".js-takeaways" ] } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://narrative-brand.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://narrative-brand.com/resources/blogs", "name" : "Lab Notes", "position" : 2 }, { "@type" : "ListItem", "name" : "Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "NBL News", "url" : "https://narrative-brand.com/resources/blogs/author/nbl-news" }, "dateModified" : "2026-11-11T11:20:48.528Z", "datePublished" : "2026-11-11T11:19:51.000Z", "headline" : "Nick Erickson Joins The Play by Quotain to Discuss B2B Revenue Growth", "image" : [ "https://narrative-brand.com/hubfs/Quotain-blog-2.png" ], "mainEntityOfPage" : { "@id" : "https://narrative-brand.com/resources/blogs/nick-erickson-podcast-quotain", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://narrative-brand.com/hubfs/Narrative%20brand%20labs%20white.png" }, "name" : "Narrative Brand Labs" } } ```