---
title: B2B Revenue Equation | Improve Your Sales & Marketing Strategy
description: Discover how to align your business strategy with the B2B revenue equation through a comprehensive analysis of your website and competitors. Gain insights, even if we're not a fit.
---

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- Get my revenue formula

 Get my revenue formula

MD&M Midwest 2026

## You scored yourself. Now let’s run the math.

## (Story + Strategy) x System = Revenue

Story \_\_\_          Strategy \_\_\_          System \_\_\_

Bring your three scores to a free 20-minute call. We’ll show you which one is costing you the most pipeline.

 

 

## What you get in 20 minutes

Your three scores, multiplied out.

The one lever with the biggest return.

A next step you can use whether we work together or not

[Pick a Time](https://narrative-brand.com/mdm?hsLang=en#schedule)

 6600000

 $

in inbound pipeline, arriving at about 2.4 qualified deals a month.

![Nick profile circle no bg off white](https://narrative-brand.com/hs-fs/hubfs/Nick%20profile%20circle%20no%20bg%20off%20white.png?width=200&height=200&name=Nick%20profile%20circle%20no%20bg%20off%20white.png "Nick profile circle no bg off white")

#### Nick Erickson, Founder

#### 15+ years in B2B sales and marketing. 22 HubSpot certifications. You’ll talk with me directly.

[nick@narrative-brand.com](mailto:nick@narrative-brand.com) 

763-291-0119

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Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers. 

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