--- title: Fractional GTM | Custom Growth Strategies | Your GTM Scientist description: Discover how our fractional services drive sustainable growth for B2B companies through custom strategies that align sales, marketing, and operations. --- [Skip to content](https://narrative-brand.com#main-content) [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://www.narrative-brand.com?hsLang=en) - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) Open main navigation Close main navigation - [About](https://narrative-brand.com/about) - [Services](https://narrative-brand.com/services) - [Success Stories](https://narrative-brand.com/wins) - [Contact](https://narrative-brand.com/contact-us) - Score your revenue engine Score your revenue engine Fractional Go-to-Market & RevOps # Your formula for repeatable revenue.  A fractional commercial partnership for mid-market B2B companies ready to build a growth formula that outlasts any single campaign. Score your revenue engine [See the proof](https://narrative-brand.com/wins?hsLang=en) 164 % Organic traffic growth over 12 months 305 \+ Pages of technical, SEO optimized content 99 % Email deliverability across 30k+ sends 42610 /mo Researched, qualified keyword search volume ![science team illustration edited](https://narrative-brand.com/hs-fs/hubfs/science%20team%20illustration%20edited.png?width=2000&height=1940&name=science%20team%20illustration%20edited.png "science team illustration edited") Who We Are ## Your Go-to-Market Scientists A scientist doesn't apply the same solution to every problem. They test, measure, and combine the right ingredients for the specific conditions in front of them, then run it again until it's reliably repeatable. That's the model behind Narrative Brand Labs: find what needs improvement, then build the specific combination of tactics that your business needs to grow, rather than a template applied regardless of fit. The methodologies change. The principles don't.  - **22 HubSpot Certifications** - **15 years in Sales, Marketing, & RevOps** - **Full-flywheel strategist** [Meet the team →](https://narrative-brand.com/about?hsLang=en) Our Manifesto ### Most growth advice is a fixed package built for someone else's business.  ### Two companies can have the exact same revenue problem and need completely different fixes. ### The right formula isn't a product on a shelf, it's built from only what you need, and nothing you don't. ## Let's find your growth formula. ##### There are 3 variables to our growth equation.  As your growth scientists, we will do discovery to find out what the best strategy to fuel your growth, pulling from a long list of ingredients (sales and marketing tactics) to create your special formulation. That means everything is custom to your needs, not a pre-packaged solution that might not help you and your business.  # (Story + Strategy) x System = Revenue ##### (Inbound + Outbound) x RevOps = Revenue [See the elements →](https://narrative-brand.com/services?hsLang=en) ![formula lottie](https://narrative-brand.com/hubfs/formula%20lottie.gif) #### Inbound ###### (Story) Earns attention before the ask. Editorial content and search authority that compound, so buyers already know you before they're in market. Editorial Content Strategy SEO & Topical Authority AEO Thought Leadership Earned Media Podcast #### Outbound ###### (Strategy) Makes the case directly, in whatever channel the buyer is already in. Outbound, nurture, paid, and social: brand-to-brand, not just business-to-business.   Rhetorical Creative Process Outbound Marketing Email Nurture Paid Ad Strategy Social Strategy Content Repurposing #### RevOps ###### (System) Makes the first two repeatable without new heroics each cycle. An object in motion stays in motion. This is where the flywheel stops needing a push. CRM AdoptionSales Process Discipline Speed to Quote Prospecting Infrastructure Sales EnablementForce & Friction Audit What Colleagues Say ## What people say about our work. > #### Dedication & Passion > > "They consistently demonstrated dedication, excellent client engagement, and a passion for CRM and GTM tech." > > > > ![Andy Moldenhauer](https://narrative-brand.com/hubfs/moldy.jpeg) > > Andy Moldenhauer > > VP of Client Engagement, Demand Chain > #### Connects with Clients > > "Their interpersonal skills and ability to connect with clients on a personal level are wonderful to work alongside." > > > > ![Andy Boettcher](https://narrative-brand.com/hubfs/Andy%20Boettcher.jpeg) > > Andy Boettcher > > Chief Innovation Officer, DoubleTrack > #### A Pleasure to Work With > > "They are great communicators, reasonable, and a pleasure to work with" > > > > ![Conor Armor](https://narrative-brand.com/hubfs/Conor%20Armor.jpeg) > > Conor Armor > > Content Strategist > #### Flexible & Kind > > "Great to work with! Very flexible and genuinely kind people." > > > > ![Will Locke](https://narrative-brand.com/hubfs/Will%20Locke.jpeg) > > William Locke > > Website Developer > #### Creativity & Integrity > > "They always worked with creativity, integrity, and were well liked by the broader team." > > > > ![Andrew Neilson](https://narrative-brand.com/hubfs/big%20dog.jpeg) > > Andrew Neilson > > VP of Sales, Demand Chain > #### Great to Work With > > "Nick and his team were great to work with, I'd happily recommend anyone to work with them as well!" > > > > ![Chris Nelson](https://narrative-brand.com/hubfs/Chris%20Nelson.jpeg) > > Chris Nelson > > Founder, InCampaign Agency > #### Top Notch Results > > "Nick deeply understands the task without explaining, collaborates well, and truly listens, delivering projects with top-notch results every time." > > > > ![Jules Fox](https://narrative-brand.com/hubfs/Jules%20Fox.jpeg) > > Jules Fox > > CEO, V Cycle > #### Invaluable & Professional > > "Nick and his team have been invaluable and a pleasure to work with, with top-notch communication and professionalism." > > > > ![Josh Christofferson](https://narrative-brand.com/hubfs/Josh.jpeg) > > Josh Christofferson > > HubSpot Consultant > #### Knowledge, Vision, Project Management > > "Nick has clear communication, reasonable expectations, and a strong balance of technical knowledge, vision, and project management." > > > > ![Stephen Tran](https://narrative-brand.com/hubfs/Stephen%20Tran.jpeg) > > Stephen Tran > > Developer Proof of Work ## Real, verified outcomes. Numbers from real engagements. Each one is a sales and marketing story worth telling. ![Growing Bar Chart Animation-1](https://narrative-brand.com/hs-fs/hubfs/Growing%20Bar%20Chart%20Animation-1.gif?width=1283&height=1283&name=Growing%20Bar%20Chart%20Animation-1.gif "Growing Bar Chart Animation-1") #### $3.4M ##### Inbound Topic-cluster content strategy and search authority drove 164% organic traffic growth, and the single largest deal in company history, a $3.4M pursuit that started with a customer's Bing Search on a Friday evening.  #### $1M ##### Outbound A cold email sequence opened the door to a CRM optimization program at Demand Chain that closed for $1M. No inbound traffic, no paid spend: a direct, targeted outreach campaign that turned a stranger into a signed contract. #### 97% ##### RevOps The old quoting process was capable, but slow, and it was quietly costing Aprios deals. We cut turnaround from 2.75 days to under an hour, a 97% drop, and average order value climbed from about $250 to a $1,000 minimum: a 300% increase. How We Work Together ## Human architect. A team of specialists. You get fractional CMO strategy and a coordinated specialist team to execute, under one rate and one point of accountability. Senior leadership at a fraction of the cost of a full-time hire. All customized to your business.  ![team hands-NBL](https://narrative-brand.com/hs-fs/hubfs/team%20hands-NBL.png?width=2000&height=2000&name=team%20hands-NBL.png) #### A Smart Investment  Qualified leads for big deals at a fraction of the price.  #### One Accountability A commercial partnership where your success is the metric. #### No Benefits Burden No payroll tax, no benefits, no headcount risk. Just a qualified team.  #### Architecture First Every engagement starts with diagnosis, not deliverables. #### Ways to Engage: True Hourly Retainer Workshops QuickStarts Project-Based Coaching & Training ![workshop2](https://narrative-brand.com/hs-fs/hubfs/workshop2.jpeg?width=2000&height=1116&name=workshop2.jpeg "workshop2") Getting Started ## Start with a Workshop. Or a QuickStart. A Workshop is a two-day working session, built around exactly what your team needs, focusing on one variable, (or all three). A QuickStart is faster: typically features one bounded deliverable, or a documented strategy we hand off for your team to run with. Either way, it becomes part of your Formula. # Workshop #### Two days, built with your team #### Inbound Workshop ###### **Day 1** **Discovery.** Buyer-journey mapping, ICP content needs, editorial positioning, search landscape.  ###### **Day 2** **Architecture.** Topic-cluster design, keyword and AI-search strategy, content calendar, tech-stack handoff. #### Outbound Workshop ###### Day 1 **Story.** ICP and persona development, pain-point mapping, sales letter and sequence architecture.    ###### Day 2 **Delivery.** VSL scripting, Loom coaching, messaging QA, cadence handoff to your team. #### RevOps Workshop ###### Day 1 **Discovery.** Current-state audit, team and leadership needs, tool and integration inventory.   ###### Day 2 **Roadmap.** Sales-tool ROI analysis, phased plan, data dictionary, pipeline-stage definitions.    # QuickStarts #### Strategy, Built and Handed Off #### Content Strategy A documented content strategy – topic list, keyword strategy, and implementation plan – handed off to your marketing team to run with. #### Outbound Strategy A written prospecting sequence, a VSL script, or a full outbound methodology, documented and handed off cleanly for your team to run with. #### CRM VSRB     Vision, Strategy, Roapmap, and Budget for CRM adoption – documented as the internal case your leadership can actually approve. Next Steps ## Get a clear picture of your business in 3 steps. No commitment. [Score your revenue engine](https://narrative-brand.com/gtm-assessment?hsLang=en) ###### Step 1: ##### Score Your business Every engagement starts with a 6-minute diagnostic that gives you critical insights on your sales & marketing effectiveness.  ###### Step 2: ##### Receive Your Roadmap  Within 24 hours: a scored assessment across five dimensions, real implications, and a personalized ROI model. ###### Step 3: ##### Decide What's Next  The roadmap is your formula for success, hop on a call to make plans to implement it.   No sales pressure. No obligation. ## How we think. Strategy that lasts is built on a point of view. Here's a preview of what informs mine. #### Inbound Methodology Funnels end. Flywheels compound. Circular, self-reinforcing, and it never stops turning.  #### CRM Philosophy CRM is where the strategy should live. Not die. Most CRM failures aren't technical.  #### Editorial Content Industries are developing stories. Own the byline. 95% of your buyers aren't in the market yet. #### Rhetorical Awareness Marketers have always been rhetoricians. Ethos, pathos, logos, kairos, and mythos, working together. #### Buyer-Centricism The way you market and sell should be based entirely on how your buyers evaluate and decide.  #### Customized Formula No two businesses are the same, and your marketing strategy should work with your businesses constraints and strengths.  Common Questions ## Before you reach out. Who do you work with? Mid-market B2B teams that need sales, marketing, and operations to compound instead of compete. We've done this in manufacturing, SaaS, consulting, and e-commerce.   Is this a full-time hire? No. This is fractional senior leadership. One rate, one invoice, no payroll tax or benefits burden, adjustable on 30 days' notice.  What is the GTM Analysis? A free Go-to-Market (GTM) diagnostic followed by a scored roadmap across five dimensions: digital presence, content, CRM, demand generation, and alignment. Worst case, you get a clear-eyed view of your own business at no cost. HubSpot or Salesforce? Both. 22 HubSpot certifications across all hubs, plus Salesforce admin and development, and an engineering background for the automation and reporting underneath. [![](https://narrative-brand.com/hs-fs/hubfs/Narrative%20brand%20labs%20white.png?width=3473&height=1380&name=Narrative%20brand%20labs%20white.png)](https://narrative-brand.com/?hsLang=en) Narrative Brand Labs helps B2B companies with attracting leads (inbound), engaging and uncovering opportunities (outbound), and developing delightful systems (revops) that connect sales, marketing, and customer service and serve your customers.  [linkedin-in icon](https://www.linkedin.com/company/narrative-brand-labs) [Subscribe to Our YouTube Channel](https://www.youtube.com/@Narrative-Brand) **Company** [**About**](https://narrative-brand.com/about?hsLang=en) [**Services**](https://narrative-brand.com/services?hsLang=en) [**Success Stories**](https://narrative-brand.com/success-metrics-wins?hsLang=en)   **Resources** [Go-to-Market Assessment](https://narrative-brand.com/gtm-assessment?hsLang=en) [**Blog**](https://narrative-brand.com/narrative-brand-labs-blog?hsLang=en)   Copyright © 2026, Narrative Brand Labs